The Rise of the 'Very Demure, Very Mindful' Meme Trend
On August 6, 2023, a new meme trend emerged on TikTok that has swiftly taken the platform by storm. Originating from a video uploaded by Jools Lebron, known as @joolieannie, the 'very demure, very mindful' trend has captivated audiences with its humorous yet sincere approach to workplace fashion and demeanor.
Jools' video, titled 'How to be demure and modest and respectful at the workplace,' explains her personal style choices at work. In the video, she emphasizes a minimalistic approach to makeup and attire, promoting simplicity over extravagance. She humorously points out her outfit, describing it as having 'only a little chi-chi out, not my cho-cho,' a playful remark that has since become a hallmark of the meme trend.
The Evolution of the Trend
Following Jools' viral video, many other TikTok users began creating their own versions of 'very demure, very mindful' content. One notable example is TikTok user @sh4_n1c3, who shared a video of herself eating a Chipotle bowl neatly, captioned 'very demure.' This trend has inspired a multitude of similar videos, each showcasing how individuals can maintain a modest and reserved demeanor in various contexts while infusing a touch of humor.
The term 'demure,' traditionally meaning modest and reserved, has been given a fresh, playful twist by TikTok users. What was once a straightforward concept has now become a way for individuals to describe their makeup, fashion choices, and attitudes in a more whimsical and engaging manner.
Controversy and Drama
As with many viral trends, the 'very demure, very mindful' meme has not been without its share of controversy. TikTok creator Selyna Brillare has claimed that Jools Lebron stole the phrase from her older content dating back to 2020 and 2021. According to Selyna, her past videos featured similar phrases and concepts, leading her to accuse Jools of unoriginality.
This accusation sparked debate among TikTok users, with some supporting Selyna's claim and others defending Jools. Despite the drama, the trend's popularity has only grown, with new creators continuously adding their own unique twists and interpretations.
The Impact on Gen-Z Fashion and Attitude
The 'very demure, very mindful' trend reflects a larger movement within the Gen-Z community towards more conscious and intentional fashion and behavior. Young people are embracing the idea of modesty and reserves in their daily lives, but they are doing so with a light-hearted, humorous approach.
This trend highlights a shift in how fashion and self-presentation are perceived and portrayed on social media platforms. It's not just about looking good but also about conveying a message of thoughtfulness and care. The playful nature of the trend allows individuals to partake in the fashion conversation without feeling the pressure to conform to extravagant or over-the-top standards.
The Power of Social Media Trends
Social media trends like 'very demure, very mindful' showcase the power of platforms like TikTok to influence behavior, fashion, and cultural norms. What starts as a single video can quickly proliferate, creating a new vocabulary and set of visual aesthetics that resonate with large audiences.
These trends offer a glimpse into the values and priorities of younger generations. By emphasizing modesty, mindfulness, and humor, the 'very demure, very mindful' meme encapsulates a unique blend of traditional values and contemporary sensibilities, pushing back against more superficial aspects of social media culture.
Creativity and Community
The creativity sparked by this trend underscores the collaborative and communal nature of TikTok. Users bounce off each other's ideas, remixing and reinventing the original concept to create content that speaks to their personal experiences and sense of humor.
This process not only drives the trend forward but also fosters a sense of community among participants. Shared humor and common references help build connections between creators and viewers, creating a more engaged and interactive platform overall.
Conclusion
In essence, the 'very demure, very mindful' trend on TikTok is more than just a fleeting meme. It represents a shift towards a more intentional and reflective approach to fashion and self-presentation, infused with a healthy dose of humor. Despite its origins being contested, the trend continues to evolve and inspire, providing a playful yet meaningful way for individuals to express themselves in the digital age.
